SUMMER PROGRAMS
IMPACT REPORT
This summer, ZGiRLS made a significant stride by hosting two concurrent online programs for the first time. These programs, held on Tuesday mornings and Wednesday afternoons, allowed us to reach a wider audience and offer more flexible options for participation. With our targeted marketing efforts, we extended our reach to Central and Eastern Time zones, achieving a total of 402 registrations out of our goal of 600. This report highlights the successes, challenges, and impactful moments from this groundbreaking summer.
THIS SUMMER, WE SUPPORTED:
402 ZGiRLS
SCHOLARSHIP
ETHNICITY
AGE
31 STATES
TUESDAY PROGRAM:
Dates: July 9 - July 30 2024 at 9:00-10:00 am PT
Facilitator: Katie Pagel [Volunteer]
Producer: Monique Thees [Staff]
Mentors:
Julia Cawthra [New]
Alice Merryweather
Natalie Allport
Brianna Decker
Girls Served: 175
WEDNESDAY PROGRAM:
Dates: July 10 - July 31 2024 at 2:00-3:00 pm PT
Facilitator: Monique Thees [Staff]
Producer: Marley Martin [Staff]
Mentors:
Sophia Foresta
Phylicia George [New]
Alice Merryweather
Andrea Norris
Girls Served: 227
THE ZGiRLS CONFIDENCE PROGRAM WORKS.
We collect baseline, weekly, and exit surveys of program participants to measure the impact of every single program.
Below you can see the results from the girls after they completed the program:
LEADERSHIP
90% increase in girls who say they believe they are a leader.
POSITIVE SELF-IMAGE
76% increase in girls who say they have a positive self-image.
CONFIDENCE
85% increase in girls who say they feel confident in their abilities.
BELIEF IN ONESELF
60% increase in girls who say they believe in themselves.
MEET THE SUMMER ZGiRLS MENTORS
Each week, girls get to learn the ZGiRLS Curriculum™ from volunteer mentors - who are Olympic or professional female athlete - and these mentors share their personal journeys of overcoming adversity and achieving success, offering a powerful mirror to the limitless potential in each girl.
Olympic Sports Psychologist
Olympic & Pro Skier
NATALIE ALLPORT
BRIANNA DECKER
Professional Snowboarder
Olympic & Pro Hockey Player
ANDREA NORRIS
Track & Field Olympian
ALICE MERRYWEATHER
Olympic & Pro Skier
ALICE MERRYWEATHER
JULIA CAWTHRA
PHYLICIA GEORGE
SOFIA FORESTA
Pro & Olympic BMX Biker
Olympic Track & Field and Bobsleigh Athlete
We collect weekly feedback and asked the girls:
“What did you learn about yourself this week?”
WEEK 1:
DEVELOP A GROWTH MINDSET
I learned more about confidence especially in my self and i hope to use these thoughts and growth skills in real life situations on daily!
I’m a human and I can make mistakes. I can replace my fixed mindset with a growth mindset.
I can accomplish many things if I believe in myself.
That I have the power to change how i feel and act with simple positive words.
I am a yet queen ⭐️ and I should always try to have a growth mindset.
Insecurities might always be around but you never have to listen to them.
WEEK 2:
BUILD YOUR SELF-WORTH
I can make myself more strong, empowered, and confident!
I am beautiful. I am brave. I am enough.
The most important thing I learned about myself is that I can use my words to uplift me.
I am enough and labels do NOT define me.
That I am me and nobody can change that
Comparing yourself is normal. You are unique in your own ways.
Don’t change yourself for anyone else or their opinion.
To be PROUD of myself.
WEEK 3:
TAKE ON CHALLENGES & LEARN FROM FAILURE:
Sometimes when I fail I get in a fixed mindset and I learned I can be empowered by it.
I don’t have to always be perfect.
I should learn from my mistakes. FAILURE ISN’T FINAL!!!
That I can fail because that is how I grow and I need to be less hard on myself.
To be BRAVE!
I can pick myself up after being brought down.
Failure doesn’t define you!
That even when i DO FAIL its good. i can learn from it, embrace it, fail UP.
WEEK 4:
ADVOCATE FOR YOURSELF:
Communication is key in advocating for myself.
I can talk about my feelings and shouldn’t feel like I can't.
The most important thing I learned today was advocating for yourself and not being afraid to share my emotions.
I learned that I will not be a burden for expressing my opinion.
I can stick up and advocate for myself!
I learned how to communicate my feelings better.
It’s important to express your feelings so other people understand you more.
FINANCIAL OVERVIEW
A total of 106 girls paid the full program fee and 20 girls paid half the program fee earning us a total of $14,845 in revenue for the summer programs.
Tuesday Program:
Paid $129: 50
Paid $65: 11
Wednesday Program:
Paid $129: 56
Paid $65: 9
A total of 276 girls were granted a full scholarship and 20 girls were granted a 50% scholarship totaling in $36,904 in scholarships granted.
Tuesday Program:
100% Scholarship: 114
50% Scholarship: 11
Wednesday Program:
100% Scholarship: 162
50% Scholarship: 9
Program Supplies: Each girl who participates in our programs receives a Mindset Journal Kit. We send out Kits to our Mentors and Facilitator. In addition, there are 2 program winners for each session, totaling in 16 winners this summer.
Custom ZGiRLS Envelopes:
Quantity: 1,200
Unit Cost: $0.61
Total: $731.06
Mindset Journals:
Quantity: 600
Unit Cost: $4.84
Total: $2,905.99
Sticker Sheets:
Quantity: 600
Unit Cost: $1.03
Total: $619.00
MINDSET JOURNAL + STICKERS
Mindset Journal Shipping:
Quantity: 420
Unit Cost: $4.47
Total: $1,877.52
Mentor Kit Shipping:
Quantity: 8
Unit Cost: $7.97
Total: $63.76
Program Winner Shipping:
Quantity: 16
Unit Cost: $7.25
Total: $116.03
Light Rings:
Quantity: 6
Unit Cost: $16.99
Total: $101.94
Program Marketing: We budgeted $20,000 for our summer program marketing, increasing the budget to accommodate hosting two programs.
Peachjar:
Discount: Received a 30% bulk discount, spending $17,500 for credits worth $20,000.
Expenditure: Spent $15,561 of the $17,500; the remaining balance will be used for fall program marketing.
Reach: Successfully submitted to 1,097 schools across the US.
Deliveries: 883,419
Views: 13,718
Actions: 2,769
Expansion: Approved in 18 new states in the CT and ET time zones.
Lessons Learned:
Positive Outcomes: The bulk discount allowed us to maximize our reach within the budget, increasing visibility in new regions.
Challenges: Coordinating submissions to new states required additional administrative efforts, which could be streamlined in the future.
Social Media Spend: $199.42
Expenditure: $199.42
Instagram Ad: Resulted in 248 post engagements and 119 visits to ZGiRLS program registration webpage.
Facebook Ad: Resulted in 202 post engagements and 185 visits to ZGiRLS Confidence Program webpage.
The engagement from both Instagram and Facebook ads was encouraging, showing a positive return on investment. However, we plan to refine our ad targeting to improve conversion rates further.
SUMMER PEACHJAR FLYER
If you could give another girl advice on how to step into her confidence, what you would you tell her?
After the program, we ask every ZGiRLS to give advice to a future ZGiRL.
ALWAYS believe in yourself. - Age 11
Know your worth. Look into how hard you work and what you can do better. Prioritize making YOURSELF proud. - Age 12
Don’t give up I know you want to but keep trying it’ll be worth it. - Age 14
I would tell her that she can do anything she puts her mind to and that she will always have support and its okay to feel how she feels. - Age 11
That other peoples opinions don't matter as much as your opinion on yourself so you don't need to change anything about yourself to fit in. - Age 13
She should be comfortable in her own skin because she doesn't need to be like everyone else. - Age 12
Believe in yourself. Remember there are people who support you. Be confident in yourself because no one should take it away from you. - Age 14